As the second installment of the shape-shifting robots epic prepares to invade theatres this June, the news of the release date of its sequel is making the rounds. Paramount Pictures and DreamWorks have confirmed that the third movie of the Transformers series will release on 1 July 2011.
A couple of years back, studios found it more effective to make two movies of the same franchise at the same time, (just like Gore Verbinski directed the 2nd and 3rd Pirates of the Caribbean movies simultaneously) Paramount and DreamWorks wish to take things a bit slow. Of course they’ll be concerned about the reception of the second movie. A $200 million is at stake this time and possibly another $100 million on the marketing campaigns. At the moment, the economic scenario doesn’t let the studios opt for risk taking. A lukewarm response may render the whole dish tasteless. If the third movie is completed together with the second, that’ll also make it impossible to introduce changes in the follow-up based on the audience and critics’ comments.
Though the date has been declared, the rest of the decisions have not been taken. No writers or crew have been drafted in yet. Instead, the makers are into vigorous promotional activities for the second movie -Transformers: Revenge of the Fallen.
The hype surrounding Revenge of the Fallen, is bound to heat up in the coming weeks. Viral marketing and theatrical trailers are spreading the word about the robot v/s robot action extravaganza. TF2 won’t be a flop for sure. There is a wider audience at the moment and a larger number of followers which will ensure the movie a bumper opening. Director Michel Bay’s reputation of the being a blockbuster film maker and the popularity of lead actors Shia LaBeouf and Megan Fox will be the selling points. Not to mention the prospect of double the action and triple the excitement with more robots and special effects. Autobots…roll out!
A couple of years back, studios found it more effective to make two movies of the same franchise at the same time, (just like Gore Verbinski directed the 2nd and 3rd Pirates of the Caribbean movies simultaneously) Paramount and DreamWorks wish to take things a bit slow. Of course they’ll be concerned about the reception of the second movie. A $200 million is at stake this time and possibly another $100 million on the marketing campaigns. At the moment, the economic scenario doesn’t let the studios opt for risk taking. A lukewarm response may render the whole dish tasteless. If the third movie is completed together with the second, that’ll also make it impossible to introduce changes in the follow-up based on the audience and critics’ comments.
Though the date has been declared, the rest of the decisions have not been taken. No writers or crew have been drafted in yet. Instead, the makers are into vigorous promotional activities for the second movie -Transformers: Revenge of the Fallen.
The hype surrounding Revenge of the Fallen, is bound to heat up in the coming weeks. Viral marketing and theatrical trailers are spreading the word about the robot v/s robot action extravaganza. TF2 won’t be a flop for sure. There is a wider audience at the moment and a larger number of followers which will ensure the movie a bumper opening. Director Michel Bay’s reputation of the being a blockbuster film maker and the popularity of lead actors Shia LaBeouf and Megan Fox will be the selling points. Not to mention the prospect of double the action and triple the excitement with more robots and special effects. Autobots…roll out!
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