Revenge rules

The release of Ice Age: Dawn of the Dinosaurs hasn't succeeded in cooling down the excitement generated by Transformers 2. While the Ice Age sequel took home $41 million in its opening weekend, Transformers edged it out at $42 million in its second week run.

The movie has generated enough gold at the box office to green signal a sequel. But since it is made on a budget of $200 million and as an additional $150 million has been spent on the marketing, it's still far from breaking even. On a trivial note, the marketing budget of TF2 is exactly the same amount which the makers had spent on making the first movie. As of today, Optimus Prime and company have skillfully cut themselves a neat share of $593 million and that too within a mere 12 day span. In a few days it'll be surging past its predecessor's $708 million which ironically is the amount that TF2 needs to break even. The Autobots better be quick in their box office war tactics as the spell of Harry Potter will be luring away a huge number of moviegoers from July 15.